♪♪>>COMING UP NEXT ON “ARIZONA HORIZON, COMEDIAN YAKOV SMIRNOFF TALKS ABOUT USING LAUGHTER TO STRENGTHEN RELATIONSHIPS. ALSO TONIGHT: WE’LL HEAR ABOUT IDEAS FOR REMOVING BARRIERS TO VOTING, AND WE’LL TAKE YOU TO A PHOENIX STORE SELLING LOCAL HAND-CRAFTED PRODUCTS. THOSE STORIES NEXT, ON “ARIZONA HORIZON.”>>GOOD EVENING AND WELCOME TO “ARIZONA HORIZON,” I’M TED SIMONS. MARICOPA COUNTY SHERIFF JOE ARPAIO WILL NOT BE FACING CONTEMPT OF COURT CHARGES FOR REFUSING TO HAND OVER 50 HARD DRIVES FROM A SECRET INVESTIGATION. U.S. DISTRICT JUDGE SUSAN BOLTON AGREED WITH EARLIER CLAIMS BY PROSECUTORS THAT THE STATUTE OF LIMITATIONS PREVENTS ANY CHARGES IN THE CASE. ARPAIO STILL FACES AN APRIL 4TH-TRIAL ON CONTEMPT OF COURT CHARGES FOR CONTINUING WITH IMMIGRATION RAIDS AFTER A JUDGE HAD ORDERED THE RAIDS STOPPED. COMEDIAN YAKOV SMIRNOFF IS PUTTING HIS EXPERIENCE WITH LAUGHTER TO USE AS A WAY TO REPAIR AND REINVIGORATE RELATIONSHIPS. SMIRNOV RECENTLY RECORDED A SPECIAL FOR PBS ON THE NEUROSCIENCE OF ROMANTIC RELATIONSHIPS.>>I BELIEVE THAT YOU CAN ONLY IMPROV THINGS THAT YOU CAN MEASURE. JUST LIKE A GAS GAUGE IN YOUR CAR THAT GIVES YOU INFORMATION HOW MUCH GAS YOU HAVE IN YOUR TANK, LAUGHTER CAN LET YOU KNOW HOW MUCH HAPPINESS YOU HAVE IN A RELATIONSHIP. LAUGHTER IS THE GAUGE OF HAPPINESS. SMIRNOV WILL PERFORM “YAKOV SMIRNOFF: PROFESSOR OF LOVE AND LAUGHTER,” AT THE MESA ARTS CENTER TOMORROW. WE WELCOME YAKOV SMIRNOFF TO “ARIZONA HORIZON.”>>THANK YOU SO MUCH FOR HAVING ME.>>GOOD TO HAVE YOU HERE.>>I’M SO EXCITED. THIS HAS BEEN AN INTERESTING TOOL FOR ME. I WENT ON A TOUR FROM DIFFERENT CITIES AFTER FILMING THE SHOW. I DID CHICAGO, BOSTON, SAN FRANCISCO. THIS IS MY LAST STOP ON THE TOUR BEFORE THE END OF THE YEAR. IT’S GREAT TO BE HERE.>>GOOD TO HAVE YOU HERE. PROFESSOR OF LOVE AND LAUGHTER. WHAT ARE WE TALKING ABOUT HERE?>>I TEACH A COURSE, I GOT MY MASTER’S AT THE UNIVERSITY OF PENNSYLVANIA. I DECIDED I WAS HELPING TO END THE COLD WAR IN THE WAR ROOM IN THE ’80S. NOW I WANTED TO END THE COLD WAR IN THE BEDROOM. I SHIFTED MY FOCUS. THERE IS A LOT MORE JOB SECURITY THERE. THE WAR OVER THERE, YOU NEVER KNOW WHAT WILL HAPPEN BUT THERE ARE CHALLENGES MEN AND WOMEN FACE IN RELATIONSHIPS. NOTICE THAT LAUGHTER IS A GAUGE IN THE BEGINNING OF THE RELATIONSHIP. EVEN EXPERIENCES IT DURING THE HONEYMOON STAGE. IF THERE WAS NO LAUGHTER IN THE HONEYMOON STAGE, MOST PEOPLE WOULDN’T CONTINUE THE RELATIONSHIP. THEN THEY GET MARRIED AND LIVED TOGETHER. WHEN THERE IS TROUBLE IN PARADISE, LAUGHTER IS FIRST THING TO GO, SECOND, INTIMACY AND THIRD THING IS YOUR HOUSE, IN THAT ORDER.>>I’M TRYING TO FIGURE THIS OUT. YOU ARE THE COUNTRY GUY, THE GUY FROM BEHIND THE IRON CURTAIN TALKING ABOUT WHAT A TREMENDOUS COUNTRY THIS IS BECAUSE OF ALL THE ADVANTAGES IN AMERICA THAT YOU ARE NOT USED TO. WHAT GOT YOU STARTED ON THIS?>>THE COLD WAR ENDED 1991. DAVID LETTERMAN HAD A LIST OF TOP TEN THINGS THAT HAPPEN. NUMBER ONE, YAKOV SMIRNOFF WOULD BE OUT OF WORK WAS NUMBER ONE. I THOUGHT IT WAS FUNNY. I ENDED UP IN BRANSON, MISSOURI. IT WAS A BLESSING IN DISGUISE BECAUSE NOW I HAVE MY OWN THEATER THERE. IT BECAME THE LABORATORY OF LAUGHTER. UNFORTUNATELY, I WENT FOR A DIVORCE SHORTLY AFTER MOVING TO BRANSON. MAYBE THAT WAS ONE OF THE REASONS. I STARTED NOTICING, FIRST MY OWN EXPERIENCE THAT IN THE BEGINNING THERE WAS SO MUCH LAUGHTER AND SLOWLY IT DIMINISHED AND WENT AWAY, AND THEN THERE WAS NONE TOWARD THE END OF THE RELATIONSHIP. IT BECAME A THOUGHT BECAUSE AS A COMEDIAN I USED LAUGHTER TO GAUGE HOW IS MY AUDIENCE? ARE THEY HAPPY OR UNHAPPY? THAT’S HOW I CONTINUED TO PERFORM. IN MARRIAGE, I DIDN’T THINK IT WAS POSSIBLE TO USE THAT SAME TOOL. NOW I BELIEVE IT IS. I START ASKING PEOPLE. I ASK OVER 4.5 MILL I DON’T MEAN PEOPLE AT MY THEATER, HOW MANY OF YOU REMEMBER LAUGHTER BEING PART OF THE HONEYMOON STAGE. YOU ASK, HAS ANYONE HAD A HONEYMOON STAGE WITHOUT LAUGHTER? NO ONE. GOD GAVE ME THE ABILITY TO MAKE PEOPLE LAUGH. IN MARRIAGE, I COULDN’T SUSTAIN IT. THAT’S WHAT GOT ME.>>YOU ARE STUDYING THIS. YOU HAVE A MASTER’S AT PENN, PHD AT PEPPER DINE. THIS IS SERIOUS BUSINESS INCLUDING LAUGHTER HAVING A SPECIFIC FORMULA.>>VERY MUCH SO. WHEN YOU ARE LOOKING AT HOW I CREATE LAUGHTER, TOMORROW, I’M AT MESA ART CENTER, AND I WALK ON STAGE FOR AN HOUR AND A HALF, I KNOW EXACTLY HOW I CREATE LAUGHTER WITH THE AUDIENCE. IT’S A SPECIFIC ROLE. I’M TAKING A LEADERSHIP ROLE. I TAKE THEM ON A JOURNEY. THEY FOLLOW ME. THEY GIVE ME SUPPORT AND FEEDBACK. I MONITOR IT EVERY SECOND. I BELIEVE THAT IN THE BEGINNING OF THE RELATIONSHIP, THAT’S WHAT STRENGTHENS IT IS THAT WE KEEP DOING THINGS FOR EACH OTHER THAT MAKE THE OTHER PERSON HAPPY. THAT’S WHAT I FOCUS ON. THAT’S WHAT I DO. HUMOR TRIGGERS THE LAUGHTER. I BELIEVE IN THE BEGINNING OF THE RELATIONSHIP, FOCUSING ON THE HAPPINESS OF THE OTHER PERSON WE LATER STOP DOING.>>IN TERMS OF YOUR FORMULA, SOUNDS AS IF THERE HAS TO BE A CREATOR OF THE HUMOR, AND THERE NEEDS TO BE AN APPRECIATOR OF THE HUMOR, CORRECT?>>VERY MUCH SO. VERY MUCH SO. THEY CAN FLIP-FLOP. IT’S NOT CONSTANTLY ONE OR THE OTHER, BUT THE WORDS, I USE THE WORD “GIVE. GIVE IMPORTANCE, FUN AND TIME. THAT’S THE FORMULA. IT’S IN MY PBS SPECIAL. I EXPLAIN IT CLEARLY THERE. IN THE BEGINNING OF THE RELATIONSHIP, YOU GIVE THE FUN AND TIME AND LAUGHTER IS A BY-PRODUCT OF THAT.>>ANOTHER FORMULA I THINK YOU HAVE TALKED ABOUT, ONE NEEDS TO BE IN A THINKING MODE AND SOMEONE ELSE NEEDS TO BE IN A FEELING MODE. IF YOU ARE BOTH IN THE THINKING MOOD OR BOTH IN THE FEELING MODE –>>YOU CLASH. WHEN TWO PEOPLE ARE THINKING, THEY CLASH. WHEN TWO PEOPLE ARE FEELING, THEY HANG OUT AND NOTHING HAPPENS, SO ONE OF EACH IS PERFECT. YOU CAN SHIFT GOING BACK AND FORTH, BE YOU HAVE TO SUSTAIN IT.>>INTERESTING. YOU HAVE STUDIED THIS. THE NEUROSCIENCE. YOU ARE GETTING INTO BRAIN CHEMISTRY HERE?>>VERY MUCH SO. THERE IS SO MUCH INFORMATION OUT THERE. WHEN THE WOMAN IS SLEEPING, ONLY 10% OF ELECTRICAL ACTIVITY IN HER BRAIN IS SHUT DOWN. WOMAN SLEEPING, 90% OF HER BRAIN IS ALERT. DESIGNED BY NATURE SO IN THE MIDDLE OF THE NIGHT, SHE HEARS THE BABY CRYING. WHEN MAN IS SLEEPING, 70% OF ELECTRICAL ACTIVITY IN THE BRAIN IS SHUT DOWN. AT THAT POINT MAN SWITCHES TO NATURAL GAS, WHICH IS HIS ROLE. THAT’S WHERE THE HUMOR COMES FROM. IT’S REAL STUFF. YOU TALK ABOUT WOMEN HAVING BETTER PERIPHERAL VISION BECAUSE THEY ARE THE GATHERS. MEN FOCUS BETTER THIS WAY.>>BECAUSE WE ARE HUNTERS. THE PSYCHOLOGIST IN SWEDEN DISCOVERED THAT WOMEN HAVE BETTER EPISODIC MEMORY. THEY REMEMBER WHAT HAPPENED, AND HOW AND WHO DID IT BETTER THAN MEN REMEMBER. IF THEY HIRE A REFEREE, SHE’S GOING TO DO A MUCH BETTER JOB.>>NO ONE CAN REMEMBER WHAT THE PENALTY WAS FOR.>>YOU HAVE BEEN THERE.>>IT SOUNDS FASCINATING, BUT, WHEN YOU DO COUNSELING AND YOU DO WORKSHOPS AND THINGS LIKE THIS, BECAUSE MEN AND WOMEN ARE SO DIFFERENT, DO YOU HAVE TO APPROACH THIS DIFFERENTLY?>>VERY MUCH SO. IN MY SHOW, YOU WILL SEE THAT I NORMALLY SHARE THE FACTS, JUST THE FACTS. THEN I MAKE HUMOR AND JOKES ABOUT THIS. MOST OF THE TIME HUMOR IS ABOUT MEN. YOU CAN’T MAKE JOKES, REALLY. IT’S INTERESTING THAT IF YOU MAKE JOKES ABOUT WOMEN, MEN GET VERY PROTECTIVE. WOMEN GET VERY PROTECTIVE. YOU CAN’T WIN, BUT IF YOU MAKE JOKES ABOUT GUYS, NO PROBLEM.>>IT’S HONEYMOONERS. THE WIVES ARE ALWAYS IN CONTROL AND THE MEN ARE DOOFUSES. YOU ARE FROM UKRAINE?>>I WENT BACK. I WAS THERE TWO MONTHS AGO. I GO PERIODICALLY TO SEE WHAT IS HAPPENING. IT’S AN INTERESTING SCENARIO, YOU KNOW. IT WAS FORMER SOVIET UNION. NOW THEY DON’T LIKE PUTIN BECAUSE HE SHOOTS MISSILES AT THEM. THE HUMOROUS PART IS THAT ALL OF THE SOVIET TECHNOLOGY IS OUT DATED THAT THEY HAVE SHOT THE MISSILE AND THEY HAVE TO WATCH CNN TO SEE WHERE IT LANDED. IT KEEPS ME, THE NEW SITUATION WITH TRUMP AND PUTIN’S GOING TO BE — RELATIONSHIPS WILL BE INTERESTING TO WATCH THEM. WHAT’S HAPPENING IS INITIALLY WHEN I STARTED DISCOVERING THIS, REAGAN AND GORBACHEV, THEY WERE LAUGHING TOGETHER. THAT WAS A GREAT THING. THEY WERE ABLE TO FIND A PATTERN OF THINKER, FEELER, PERFORMER, AUDIENCE, WHATEVER IT IS, AND IT WAS WORKING. IT’S TOTALLY UNIVERSAL. THEN YOU COULD SEE THEIR LAUGHTER WAS A GAUGE. WHEN THE LAUGHTER GOES AWAY AND PUTIN AND OBAMA WERE NOT LAUGHING AT ALL, THAT WASN’T HAPPENING. WE’LL SEE WHAT’S GOING TO HAPPEN WITH TRUMP AND PUTIN.>>IT’S GOOD TO HAVE YOU. HOW OFTEN DO PEOPLE COME UP TO YOU AND SAY, WHAT A COUNTRY?>>FAIRLY OFTEN.>>DOES IT EVER GET OLD?>>NO. I HAVE BEEN SO LUCKY TO BE — TO HAVE A CONTRIBUTION. PEOPLE USE THAT PHRASE AND I BELIEVE THAT PHRASE IS LEGITIMATE. I HAD A CONVERSATION WITH YOUR NEXT GUEST BACKSTAGE. WE WERE TALKING ABOUT VOTING. 55% OF PEOPLE WENT TO VOTE. IN RUSSIA, VOTING WAS MANDATORY WHEN I GREW UP IN THE SOVIET UNION. 100% BUT ONLY ONE PERSON ON THE BALLOT. WHEN YOU HAVE CHOICES, YOU NEED TO VOTE.>>WE LIKE TO THINK THAT AROUND HERE AS WELL. GOOD TO ME YOU. YOU HAVE AN INTERESTING CAREER.>>COME SEE THE SHOW. YOU WILL LAUGH YOUR YAKOV.>>GOOD TO SEE YOU.>>YOU BET.>>GET THE INSIDE SCOOP AT WHAT’S HAPPENING AT ARIZONA PBS. BECOME AN INSIDER. YOU WILL RECEIVE WEEKLY UPDATES ON PROGRAMS AND EVENTS. GET THE INSIDER DELIVERED TO YOUR INBOX. GO ONLINE TO SIGN UP TODAY.>>THE LEAGUE OF WOMEN VOTERS OF ARIZONA, IN COOPERATION WITH ASU, IS HOLDING A VOTERS’ RIGHTS SUMMIT ON JANUARY 7TH. THE EVENT WILL FOCUS ON REMOVING BARRIERS AT THE BALLOT BOX. HERE TO DISCUSS THE SUMMIT AND THE PROTECTION OF VOTERS RIGHTS, IS LEAGUE OF WOMEN VOTERS BOARD MEMBER RIVKO KNOX AND CAROL MATTOON, THE CHAIR OF THE LEAGUE’S SUMMIT PLANNING COMMITTEE. GOOD TO HAVE YOU BOTH HERE. THANKS FOR JOINING US. THIS SUMMIT, A VOTING RIGHT’S SUMMIT. WHAT ARE WE TALKING ABOUT?>>WE HAVE SEEN IN THE LAST FEW YEARS A NUMBER OF MOVES ACROSS THE COUNTRY AND HERE IN ARIZONA TO CURTAIL VOTERS RIGHTS IN ALL KINDS OF WAYS. NATIONWIDE WE KNOW THERE WAS SOMETHING CALLED SECTION 5 OF THE VOTER RIGHT ACT AND THAT’S BEEN OVERTURNED SO THE STATES CAN CHANGE VOTING PROCEDURES, MANY CURTAIL VOTERS VOTE.>>SO THE SUMMIT IS DISCIPLED TO REMOVE BARE YOURS TO THE BALLOT BOX. WHAT ARE THE BARRIERS?>>THE SUMMIT IS FULL OF A VARIETY OF PEOPLE TOGETHER. WE ARE GOING TO HAVE TEN SPEAKERS TALKING ON A VARIETY OF ISSUES. WE THOUGHT IN THE BEGINNING THAT WE WOULD TAKE ONE ISSUE AND LOOK AT IT DEEPLY, BUT THERE ARE SO MANY FACETS, WE THOUGHT IT WOULD BE BETTER TO EDUCATE PEOPLE ON WHAT WE ARE LOOKING AT. WE HAVE TEN SPEAKERS AND BREAK OUT GROUPS. BECAUSE WE ARE TRYING TO INVITE EDUCATORS AND LEGISLATORS AND ALL — GROUPS INTERESTED IN THIS KIND OF STUFF, COMING TOGETHER THAT HAVE A LOT OF EXPERIENCES AND LOOK AT THE ISSUE DIFFERENTLY SO WE CAN SEE WE HAVE PEOPLE RUNNING ELECTIONS AND PEOPLE WANTING TO VOTE. WE ARE LOOKING AT DIFFERENT ASPECTS OF THAT. WE WANT THE DISCUSSION TO GO ON SO AS WE SEE THE BARRIERS WE CAN LIST, WE HAVE DIFFERENT INPUT. WE CAN COME TOGETHER AND LOOK AT THE LONG TERM WAY TO MAKE IT EASILY ACCESSIBLE, EFFICIENT AND OPEN TO EVERYBODY. WE DON’T WANT TO LEAVE ANY VOTER OR VOTES BEHIND.>>AS FAR AS THE BARRIERS, WHAT BARRIERS ARE OUT THERE?>>THERE ARE ALL KINDS OF BARRIER. PEOPLE HAVE TO HAVE THE CORRECT I.D. TO VOTE. THE LEAGUE OF WOMEN VOTERS DOES NOT SUPPORT VOTER I.D. THERE IS NO SIGNIFICANT INSTANCE OF VOTER FRAUD. THERE ARE BARRIERS YOU HAVE TO REGISTER 30 DAYS BEFORE. UNLIKE SOMEONE LIKE ME INVOLVED CONSTANTLY, A LOT OF PEOPLE DON’T PAY ATTENTION UNTIL CLOSE TO THE ELECTION. THEY CAN’T VOTE. THERE ARE FOR EXAMPLE, IN THE PRESIDENTIAL PRIMARIES THERE WERE NOT ENOUGH POLLING PLACES. THERE WERE VERY LONG LINE. WHEN PEOPLE STOOD IN LINE, ESPECIALLY WITH DISABILITIES, THERE WAS NO PLACE TO SIT. WE HAVE SITUATIONS IN WHICH THE VOTING PLACES ARE NOT ACCESSIBLE TO PEOPLE THAT DON’T HAVE CARS. THERE ARE A NUMBER OF DIFFERENT BARRIERS.>>YET, AT THE SUMMIT YOU ARE SUPPOSED TO HAVE PEOPLE FROM DIFFERENT ANGLES. DO YOU HAVE PEOPLE THAT SAY WE NEED VOTER I.D. THE REASON IS BECAUSE WE ARE VIGILANT WE DON’T WANT FRAUD TO CREEP IN. ARE YOU HAVING THOSE PEOPLE SPEAKING AS WELL?>>WE HAVE THE SECRETARY OF STATE OFFICE THERE, A PROFESSOR SCIENCE MAJOR, ELECTION LAW ATTORNEY. BECAUSE THE LEAGUE IS NONPARTISAN, WE WANT THIS TO BE AN OPEN CONVERSATION WHERE EVERYONE HAS A POINT OF VIEW.>>I THINK THE DEFINITION OF A BARRIER IN PLACE WOULD BE THE FIRST STEP. SOME PEOPLE DON’T SEE THOSE AS BARRIERS.>>WE ARE OPEN TO HEARING THAT AS WELL. WE HAVE INVITED ALL OF THE STATE LEGISLATORS. WE ARE ENCOURAGING OTHER ELECTED OFFICIALS COME. WE WOULD LIKE TO HEAR DIFFERENT PERSPECTIVES.>>AS FAR AS VOTING FORMATS, ALTERNATIVES TO THE CURRENT VOTING FORMAT, WHAT IS OUT THERE? WHAT CAN BE DISCUSSED?>>THERE IS SOMETHING CALLED RANK CHOICE VOTING WHERE RIGHT NOW YOU VOTE FOR ONE PERSON AND THEN IN THE PRIMARY, AND THEN THERE IS THE GENERAL ELECTION. IN RANK CHOICE VOTING, YOU HAVE FOUR OR FIVE NAMES ON THE BALLOT. YOU IDENTIFY THE TOP CHOICE, SECOND, THROUGH FOURTH ETC. THERE IS ONE ELECTION. CANDIDATES HAVE TO APPEAL TO A BROADER RANGE OF PEOPLE. THEY KNOW THEY MIGHT BE THE VOTERS FIRST CHOICE, THEY MIGHT BE THE SECOND. THERE ARE ALTERNATIVES LIKE THAT. THERE IS SAME DAY REGISTRATION AND VOTING WHICH IS A DIFFERENT APPROACH. ARIZONA IS GOOD ABOUT DOING ONLINE VOTING WHERE YOU REGISTER ONLINE. SOME STATES ARE GOING TO ALL ONLINE VOTING.>>ARE THERE MECHANISMS IN PLACE TO FACILITATE THESE KINDS OF CHANGES?>>THESE CHANGES ARE TAKING PLACE IN COLLEGE, IN OTHER COUNTRIES. IT’S NOT LIKE WE ARE INVENTING THE WHEEL. YES, THERE ARE MECHANISMS. THERE ARE GROUPS WORKING NATIONALLY. IT’S THE WILL TO MAKE IT HAPPEN.>>AS FAR AS THE SUMMIT ITSELF, WHAT DO YOU WANT FOLKS TO TAKE FROM THE EVENT?>>SO OFTEN YOU SEE PEOPLE COME TO THESE GREAT LECTURES AND THEY GO AWAY ENTHUSED, BUT NOTHING HAPPENS. BECAUSE WE ARE WORKING TOGETHER, BRAINSTORMING SHORT TERM GOALS AND LONG TERM GOALS, SO WE ARE HOPING THERE WILL BE A WORKING GROUP TO WORK ON THESE THINGS. THE SOLUTIONS, YOU HAVE SOME OF THE PEOPLE BUYING INTO IT. THEY ARE THE ONES THAT ARE GOING TO HELP MAKE IT HAPPEN. WE HOPE THIS IS NOT GOING TO BE A ONE DAY EVENT, BUT OUT OF THIS, AT THE END OF THIS WE’LL COME TOGETHER AFTER SMALL GROUP DISCUSSIONS. COUPLE OF THINGS WE WANT TO DO, AND WE HOPE PEOPLE WILL SIGN UP AND SAY, WE WANT TO WORK ON THIS ON A LONG TERM BASIS. NOT JUST A ONE DAY BASIS.>>WHEN? WHERE IS IT TAKING PLACE?>>JANUARY 7TH, SATURDAY AT ASU NEW COLLEGE WEST 4701 WEST THUNDERBIRD ROAD. IT STARTS AT 9:00 IN THE MORNING AND ENDS AT 4:00. YOU CAN GO ONLINE TO WWW.LWVAZ.ORG, AND YOU CAN EASILY REGISTER ONLINE.>>VERY GOOD INFORMATION. GOOD TO HAVE YOU BOTH HERE. WE APPRECIATE IT.>>WE WANT TO HEAR FROM YOU. SUBMIT YOUR QUESTIONS, COMMENTS AND CONCERNS VIA E-MAIL AT “ARIZONA HORIZON” AT ASU.EDU. PHOENIX IS A GREAT PLACE TO SHOP LOCALLY. THAT’S ACCORDING TO YELP, THE CONSUMER-DRIVEN REVIEW-BASED SITE, WHICH RANKS PHOENIX IN THE TOP 15 CITIES FOR SHOPPING LOCAL. ECONOMIC EXPERTS SAY THAT WHEN YOU SHOP LOCALLY, 4-TIMES AS MUCH OF YOUR PURCHASE STAYS IN YOUR COMMUNITY THAN WHEN YOU SHOP AT BIG BOX STORES. PRODUCER SHANA FISCHER CHECKED OUT FRANCES, A NEIGHBORHOOD STORE THAT SHOWCASES ARIZONA PRODUCTS.>>GEORGE ANNE IS A CURATOR OF CRAFTS.>>FRANCIS IS A MIX OF THE THINGS I LOVE. I LOVE FEATURING LOCAL ARTISTS. I FEEL THE CUSTOMER CONNECTS WITH THAT. THEY’LL COME IN AND ASK SPECIFICALLY FOR WHAT IS MADE LOCALLY.>>SAMANTHA AND ANDREW ARE THE OWNERS OF STANDARD WAX, A CANDLE COMPANY BASED IN PHOENIX.>>WE MAKE CANDLES MEANT TO BE RE-PURPOSED AFTER THE CANDLE IS GONE. YOU CAN USE THEM AS PLANTER, CANDLE HOLDERS, SPARE CHANGE COLLECTORS, WHATEVER YOU WANT TO DO WITH THEM AFTER THE CANDLE BURNS DOWN.>>THEY BOUGHT THE CANDLES WHOLESALE AND SEVERAL YEARS LATER, IT’S STILL A BEST SELLER. MOST PEOPLE COME TO FIND SOMETHING UNIQUE.>>WE BRING IN NEW MERCHANDISER EVERY WEEK.>>IT’S THE LOCALLY MADE STORES THAT HOLD A PLACE IN GEORGE ANNE’S HEART. SHE HAS A TABLE FOR ITEMS CRAFTED IN ARIZONA.>>I LOVE ARIZONA ITEMS. A LOT OF LOCAL PEOPLE ARE DOING LOCAL GRAPHICS, AND HAND-MADE WOODEN ITEMS.>>SAMANTHA SAYS GEORGE ANNE’S SUPPORT IS VITAL ESPECIALLY FOR THOSE LOOK FOR SUPPORT.>>WE TELL THE STORY OF THE FIRST CANDLE WE EVER MADE. IT LITERALLY SMELLED LIKE CAT URINE. IT’S NOT LIKE WE WOKE UP ONE DAY AND SAID, WE ARE GOING TO MAKE A CANDLE AND IT’S AMAZING.>>GEORGE ANNE CAME UP WITH THE IDEA FOR A NEIGHBORHOOD STORE IN 2006.>>I REALLY FELT THERE WAS A NEED FOR SHOPPING IN CENTRAL PHOENIX. I LOVED CENTRAL PHOENIX, BUT YOU HAD TO GO TO BILTMORE OR SCOTTSDALE FOR SHOPPING. I REALLY WANTED TO OPEN IT IN THE NEIGHBORHOOD.>>THE NEIGHBORHOOD CAME THROUGH IN A BIG WAY WHEN GEORGE ANNE NEEDED THEM MOST, SHE SAYS.>>IN 2008 THE ECONOMY TOOK A DIP AND THE CUSTOMERS WERE VITAL TO STOPPING IN AND GETTING ALL OF THEIR GIFTS HERE. THEY WERE ASKING, ARE YOU DOING OKAY? THEY MADE A POINT TO START SHOPPING LOCAL.>>GEORGE ANNE SAYS WHEN YOU BUY LOCAL, YOU ARE DOING MORE THAN SUPPORTING A BUSINESS. YOU ARE BUILDING UP A COMMUNITY.>>SO MUCH OF THE MONEY THEY SPEND IN THE LOCAL STORE STAYS WITHIN THE COMMUNITY. THEY ARE GIVING JOBS TO LOCAL PEOPLE. TO TEEN A COMMUNITY GOING, WE NEED TO HAVE THE STORES. WE NEED TO HAVE THE RESTAURANTS, EVERYBODY WORKING TOGETHER, AND THE LOCAL SYNERGY REALLY HELP.>>FRANCIS IS LOCATED ON THE CORNER OF 1ST AVENUE AND MCDOWELL.>>THURSDAY ON “ARIZONA HORIZON.” STATE SUPERINTENDENT OF PUBLIC INSTRUCTION DIANE DOUGLAS JOINS US TO TALK ABOUT “AZ KIDS CAN’T WAIT,” HER PLAN TO IMPROVE THE STATE’S SCHOOLS. DIANE DOUGLAS ON THE NEXT ARIZONA HORIZON. THAT’S IT FOR NOW. I’M TED SIMONS. THANKS SO MUCH FOR JOINING US. YOU HAVE A GREAT EVENING.