In retail today, there is a need to put together
physical retail and e-commerce. What the industry calls Omnichannel. This is really important because the consumer of today, does not see channels at all, they want to be able to shop in any way they choose and
get the same experience across any of those channels. The human touch is everything in retail. The best experiences we have in retail when
shopping is usually formed by having a great experience with a great knowledgeable associate
in the store. Today with HERO®, we can now bring all that
knowledge and expertise to online shoppers; however they choose to shop wherever they
choose to shop. This is really important for the associate. It means they are benefiting form the growth of
e-commerce.