OTHER AND WIN THE SNOWFLAKE CHALLENGE FOR THE BEST HOLIDAY STOREFRONT DISPLAY. JILL NICOLINI WITH THE STORY. ♪[ MUSIC ]♪ Reporter: THE SECOND ANNUAL PEARL RIVER CHAMBER OF COMMERCE HOLIDAY SNOWFLAKE CHALLENGE IS UNDER WAY. BRINGS JOY TO EVERYBODY. IT LIGHTS EVERYBODY’S FACES UP. WE ENCOURAGE BUSINESSES TO DECORATE THE FRONT OF THEIR SHOPS AND STORES AND RESTAURANTS IN A HOLIDAY THEME TO GET PEOPLE OUT AND SHOP LOCAL. Reporter: SOME TREES AND ORNAMENTS A LITTLE BIT OF TINSEL AND SPARKLE. WE DID SOMETHING FOR PRETTY MUCH EVERYBODY. Reporter: THE CHAMBER OF COMMERCE WILL BEGIN THEIR JUDGING DECEMBER 26 AND WILL ANNOUNCE THE WINNERS ON FACEBOOK JANUARY 6. YOU’RE LOOKING FOR CREATIVITY, YOU’RE LOOKING FOR REALLY SOMEBODY EM EMBRACING THE HOLIDAY SPIRIT. Reporter: LAST YEAR’S WINNER WAS MEL’S ARMY AND NAVY CENTER WHICH DISPLAYED A CLASSIC WINTER SCENE. THIS YEAR, THEY ARE TRYING TO IMPRESS WITH FOUR DIFFERENT WINDOWS INCLUDING ONE THAT’S A CHRISTMAS STORY THEMED DISPLAY. WE HAVE RALPHIE AND HIS BROTHER AND THE CLASSIC PINK BUNNY SUIT HIS BROTHER IN THE SNOW SUIT AND WE ALSO HAVE THE DAISY RED RIDER, AND, OF COURSE, THE CLASSIC LEGOLAND. PEOPLE GO CRAZY WITH THE STOREFRONTS AND WHEN YOU LOOK DOWN FROM THE TOP OF CENTRAL AVENUE AND LOOK DOWNTOWN IT’S SOMETHING OUT OF NORMAL ROCKWELL. IT’S A GREAT PLACE — NORMAN ROCK WELL. IT’S A GREAT PLACE. MY THEME IS SNOWFLAKES. I’M NOT REALLY IN IT TO WIN. I JUST LOVE CHRISTMAS AND I LIKE DECORATING AND IT’S LIKE SMALL TOWN USA. ♪[ MUSIC ]♪ I’M SHOWING HOW SANTA LIKES PIZZA TOO AND SNOWMAN LOVES ZITI AND MEATBALLS LIKE EVERYBODY IN THE COMMUNITY. Reporter: 21 STORES JOINED THE CHALLENGE AND THE CHAMBER HOPES FOR MORE NEXT YEAR. IN PEARL RIVER, JILL NICOLINI, CBS 2 NEWS.