NEWS/”WASHINGTON POST” POLL, THERE MAY BE SOME BUYER’S JO LING KENT HAS THAT STORY.>>Reporter: IT MAY SEEM LIKE AMAZON AND OTHER ONLINE RETAILERS ARE TAKING OVER. OUR NBC NEWS/”WALL STREET JOURNAL” POLL SHOWS THAT THE ONLINE RLINE REVOLUTION MAY NOT EVERYONE’S WAY. SOME ARE HANKERING WERE SHOPPING THE OLD-FASHIONED WAY. AMERICAN CONSUMERS HAVE A LONG-STANDING LOVE AFFAIR WITH SHOPPING AND WITH TECHNOLOGY. BUT WHEN COMBINED, REVIEWS ARE MIXED. ACCORDING TO A NEW “WALL STREET JOURNAL” POLL, ON THE ROAD, RIDE SHARING IS A HIT. SERVICES LIKE LYFT AND UBER ARE GOOD FOR THE COUNTRY. AND 42% OF AMERICANS SAY SHARING A HOME THROUGH AIRBNB IS GOOD, TOO. BUT FOR THE THINGS YOU MIGHT WANT TO TOUCH AND FEEL AT THE STORE, THAT AMAZON EFFECT MAY NOT BE AS PERVASIVE AS YOU THINK. WHEN IT COMES TO BUYING GROCERIES ONLINE, HALF OF AMERICANS ARE NOT SOLD ON THE IDEA. AND A QUARTER THINK IT’S NO GOOD AT ALL.>>I WANT TO SEE WHAT I’M BUYING. I DON’T WANT TO TRUST THAT WHOMEVER PICKS OUT MY AVOCADOS KNOWS HOW TO DO IT.>>Reporter: STOPPING ONLINE INSTEAD OF THE MALL, AMERICANS ARE DIVIDED, TOO. 25% THINK IT ISN’T GOOD FOR THE COUNTRY.>>I DO USE AMAZON. ON THE OTHER HAND, I HATE SEEING LITTLE STORES CLOSE DOWN.>>Reporter: ALMOST NO ONE IS HAPPY THAT LARGE CHAINS LIKE WALMART AND TARGET, HAVE TAKEN OVER MOM AND POP STORES.>>YOU’RE GOING TO COME IN HERE AND GET CUSTOMER SERVICE THAT YOU’RE NOT GOING TO GET IN EITHER OF THOSE PLACES.>>Reporter: RENEE IS THE OWNER OF EARTH BABY.>>WE KNOW THE NAME. I KNOW ABOUT YOUR FAMILY. YOU KNOW ABOUT MY FAMILY.>>MY FAMILY OWNS A RETAIL SHOE BUSINESS. AND THAT’S CURRENTLY GOING OUT. MY PARENTS ARE LOOKING FOR OTHER JOBS JUST BECAUSE THE LOCAL BUSINESSES ARE KIND OF DYING OFF.>>Reporter: CONSUMERS WANT VARIETY, BUT NOT AT THE EXPENSE OF THEIR COMMUNITIES OR LESS COMPETITION.>>IF YOU WANT IDEAS, LET ME KNOW.>>Reporter: SOME BUSINESSES ARE TAPPING INTO A RENEWED DEMAND FOR THAT PERSONAL TOUCH. AS WE HEAD INTO THIS RETAIL SEASON, WE’LL BE WATCHING HOW ALL OF THE TRENDS PLAY OUT. RIGHT NOW, AMAZON DOES DOMINATE ABOUT 75% OF ONLINE RETAIL. BUT GOOGLE AND WALMART ARE PLAYING TO WIN OVER YOUR WALLET, AS WELL. GUYS?>>INTERESTING RESULTS, JO.>>LIKE POLAR OPPOSITES ON THIS ONE. YOU BUY EVERYTHING