When you can do something
good, you do something right and you get sales to
go along with it, then it works for everybody. All the little changes,
all the little steps you can take along the way
provide a healthier and safer place for people
to live and work. Like Jim Oppe had started
the healthy aisles in grocery stores. Anybody that’s got little
kids, they come to the grocery store, they go
down the checkout lane, and the child’s grabbing
candy bars or pop or something. And now when we’re looking
at putting healthy snacks up here,
it offers that option. When you go to the
checkouts, I definitely notice that there’s
bananas and yogurt instead of candy bars, and there’s
not pop in there you know, there may be some juice. A lot of the items around
the checkout front end are a dollar. Let’s face it, eating
healthy sometimes costs you a little bit more. I mean some of these items
are two, three dollars. So not only are you
increasing your revenue, but it also helps increase
the profit within the store. I think if the kids get
something, they’re usually happy. And if it’s a banana or an
apple, they’re still happy because they got
something, and the parent’s happy
because it’s healthy. They have delicious food. and I like to grab apples
and grapes because I love them. What surprised us was some
of the items that sold up here that necessarily
we didn’t we weren’t selling back in the
aisles of the store. But we brought them up front and, all of a sudden, our sales doubled,
sometimes even tripled on items that we wouldn’t
have thought about. And the other thing is it
helps move some of those items that we might even
have to mark down as they get
past their prime. So, by getting them up
here, we’re able to move a few more of them. I can’t stress enough how
important it is to improve the healthy lifestyle and
quality of life of a city. Having a healthy workforce
and having a healthy population, you know, means longevity for your city. Companies that want to
move to a city, that’s what they look for. Also in the cereal aisle,
there are toys that require activity you know
the jump ropes, jacks things that require
them to move. And I think if you
encourage kids, they like to be outside and they
like to do things that are more active. Sales actually have been
very surprising out of this aisle. They will wait in this
line a little bit longer to make sure
that their kids come through this lane. It’s easier that there’s
healthier choices there to tell her, yes, she can
have something when we’re checking out. It’s a win-win for us. When it comes right down
to it, sometimes you just do things ’cause it’s
the right thing to do. And this was the
right thing to do.