I feel like this festival really brings out the best in everyone in a way that I have not experienced elsewhere. I’m Julie Mushet and I’m the executive director of World Arts West. We produced the San Francisco ethnic dance festival and lots of other world dance and music programs throughout the Bay Area. The job for marketing and communications is pretty tricky because we have a lot of different constituencies We have the patrons and donors who come to our events. We have the artists that we serve. We also have a volunteer database. We use Mailchimp’s tag feature because it’s really important for us to be able to segment our audiences. We can see through the tags and through the great robust reporting of Mailchimp who is engaging with us the most and how. Having Mailchimp as our CRM allows us to send targeted messages to our various different audiences. It’s an important tool for us to keep people as part of our family.