CHANGE EVERYTHING. KELLOGG’S BRAND — IT IS FAR FROM PERFECT. AMAZON’S NEW PRIME NOW OFFERS A VERY LIMITED SELECTION OF ITEMS FOR ONE-HOUR DELIVERY, BUT IT IS FAST. 27 MINUTES TO THE CHANNEL STUDIOS, AND TODAY WAS THIS DRIVERS FIRST AID.>>I THINK THEY’RE PUSHING THEMSELVES TO MAKE SURE THEY STAY AHEAD OF EVERYONE WHO’ CHASING THEM NOW.>>MARQUETTE BUSINESS PROFESSOR FELICIA MILLER BELIEVES SOUTHEAST WISCONSIN RESIDENTS ARE GUINEA PIGS IN AMAZON’S EFFORT TO STAY ON THE CUTTING EDGE OF RETAIL.>>SOUTHEAST WISCONSIN IS A PLACE WHERE THEY PUT A B DISTRIBUTION CENTER. THEY HAVE A LOT OF FOCUS ON GROWTH IN THAT AREA, AND NOW THEY ARE DOING THIS KIND OF TEST.>>BUT MILLER DOUBTS THIS WILL BE THE DEATH OF THE SHOPPING MALL.>>THERE’S ALWAYS GOING TO BE SHOPPERS WHO WANT TO SHOP IN THE STORES.>>RETAILERS ACROSS THE COUNTRY ARE CLOSING STORES, AND MILLER SAYS THAT’S BECAUSE THEY EXPANDED WITHOUT CONSIDERING THE IMPACT OF ONLINE SALES. 12 NEWS ASKED LOCAL RETAILERS KOHL’S AND BOSTON STORE TO WEIGH IN. THEY DIDN’T RESPOND. BAYSHORE SHOPPERS ARYANNA FRINAK AND ANDY BOHL DID. IS IT GOING TO CHANGE YOUR SHOPPING HABITS?>>A LITTLE BIT, IF YOU WANT T SOONER THAN LATER, IT MIGHT BE TEMPTING TO ORDER IT ONLINE.>>BUT FRINAK BELIEVES THE BRICK AND MORTAR STORES ARE UPPING THEIR GAMES TO COMPETE. I THINK THEY ARE FIGURING IT OUT BECAUSE THEY OFFER ONLINE DISCOUNTS AND SHOPPING OPPORTUNITIES AND COUPONS YOU CAN SCAN ON YOUR PHONE IN THE STORES.>>HERE IS MY AMAZON PACKAGE. I PAID $7.99 TO GET IT IN UNDER AN IT’S FREE IF YOU’RE WILLING HOUR. TO WAIT TWO HOURS. A TRIP TO THE MALL HERE WILL COST YOU IN TIME IN GAS.